Davao Light pursued an aggressive marketing and production strategy by opening a Davao agency for Aboitiz & Company whose sole purpose was to sell various electrical equipment in order to introduce electrical usage to the populace. Results were an increase in peak capacity from 1,500 kW in 1952 to 26,500 kW in 1970. Execution of improved methods of production such as the acquisition of bigger engines and heavy fuel translated into savings for its 10,000 plus consumers.